Advertising
Campaign Work
Ocean Spray
In 2018, I was a part of the National Student Advertising Competition (NSAC). This year, schools from all over the country were the creators of a fully integrated advertising campaign for Ocean Spray.
For the entire school year, our class carried out research and used our findings to create a campaign in which we believed was the best way Ocean Spray could reach their target audience in increase their impressions.
We created a book, went to competition, and presented our idea in front of a panel of judges. Our team is very proud of our final results and performed admirably at the competition.
Click on the picture to the right to see the full book!
Dove Chocolate Diet Coke
For one of my classes at Indiana University, Principles of Creative Advertising, our final project was to create an advertising campaign for a made up product: Dove Chocolate Diet Coke.
We were given a brief in which our target audience, hopeful outcomes, and other overview information was provided for us.
We took that information and created an integrated advertising campaign for this product.
Click on the picture to the right to see the full book!
Barnes & Noble: Brand Audit
Another course I took at Indiana University was called Brand Stratedy and Media Management. This course focused on the more managerial side of advertising and maintaining a company's image and well-being.
Along with three other classmates, we performed a Brand Audit on the company Barnes & Noble. It incorporated primary research that we conducted along with a lengthy analysis of our findings.
Click on the picture to the right to see the full book!
