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Advertising
Print Ad Work
(Indiana University Course Work)
My senior year, I took part in a course titled Integrated Marketing Communications: Contente & Development. In this course, I learned the most beneifical ways to select a target market, and use the features of the selected products to sell the benefits of the brands.
Each of the below pictures represents a project I worked with a partner on to create the design, copy, and taglines for each product. The linked PDFs contain the creative briefs we constructed, and 3 to 5 digitally created print advertisements.
Click on the pictures below to see the full Creative Briefs!
Dr. Schefield's Toothpaste
Wonka Candy
Mother Bear's Pizza
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